{"product_id":"d-ad-the-copy-book-bibliotheca-universalis","title":"D\u0026AD: The Copy Book - Bibliotheca Universalis","description":"In 1995, D\u0026amp;AD released a book exploring the craft of advertising copywriting. A major bestseller at the time, it remains a vital work of reference and an essential bedside companion for creative directors to this day. Now, D\u0026amp;AD and TASCHEN have collaborated to deliver an updated and redesigned edition of this publication.\n\nWidely regarded as the most demanding discipline in the advertising industry, copywriting is typically entrusted to top-tier talent, frequently falling to agency heads or founders themselves. This volume showcases selected work alongside essays by 53 world-renowned leading professionals, including such copywriting luminaries as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.\n\nThe insights gathered within these pages will assist you in formulating clearer, more persuasive points, whether you are drafting an inspiring speech, an engaging online banner, or a compelling letter. This title is not merely a must-have item for those in marketing and advertising; it also serves as a bedside reference for anyone seeking to engage or persuade an audience in person, in print, or online.\n\nAbout the series: Bibliotheca Universalis — Compact cultural companions that celebrate the eclectic universe of TASCHEN!","brand":"Taschen","offers":[{"title":"Default Title","offer_id":55984681582914,"sku":"3426","price":1642.0,"currency_code":"TRY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0942\/5734\/8930\/files\/dad-the-copy-book-bibliotheca-universalis-moda-grafik-tasarim-taschen-14116-34-O.jpg?v=1787595594","url":"https:\/\/lumiefilm.com\/products\/d-ad-the-copy-book-bibliotheca-universalis","provider":"LUMIE FILM","version":"1.0","type":"link"}