{"product_id":"graphic-design-1890-today-basic-art","title":"Graphic Design. 1890–Today - Basic Art","description":"Across the turbulent developments of the past century and a half, graphic design has captured the spirit of every era through an energetic, clear-cut fusion of image and concept. Surrounding us at every moment of the day—ranging from minimalist packaging and vibrant advertisements to environmental graphics and sleek interfaces—graphic design is concerned not only with conveying information, but also with expressing the values and aspirations of society. Released as an entry in the popular Basic Art series, this lively compilation traces the progression of graphic design from its emergence in the 1890s through to the present day.\n\nDrawing on his extensive expertise in the field, author Jens Müller arranges hundreds of examples sourced from across the globe into decade-by-decade sections. In addition to showcasing thumbnail images of the era's major movements and influential publications, each chapter provides concise biographies of design luminaries such as Massimo Vignelli (New York subway wayfinding system), Otl Aicher (Lufthansa corporate identity), Paula Scher (Citibank identity), Milton Glaser (I Love New York logo), Louise Fili (packaging design), and Stefan Sagmeister (handwritten posters).\n\nThis concise yet authoritative overview reflects the development of a creative discipline that is constantly shifting and testing its own boundaries. The classic works curated by Müller serve as coordinates that make it easy to follow the undeniable influence of graphic design on our daily routines. The volume serves as both a practical handbook and an insightful exploration into how graphic design directs our choices—influencing the goods we purchase, the media we consume, the ways we behave, and how we view ourselves.","brand":"Taschen","offers":[{"title":"Default Title","offer_id":55984680141122,"sku":"3367","price":1230.0,"currency_code":"TRY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0942\/5734\/8930\/files\/graphic-design-1890today-basic-art-moda-grafik-tasarim-taschen-jens-muller-14057-33-O.jpg?v=1787595522","url":"https:\/\/lumiefilm.com\/products\/graphic-design-1890-today-basic-art","provider":"LUMIE FILM","version":"1.0","type":"link"}