{"product_id":"identity-designed-the-process","title":"Identity Designed: The Process","description":"Enter the captivating realm of visual identities with Identity Designed: The Process, an essential resource by renowned graphic designer David Airey. In this detailed and insightful volume, Airey explores the four core phases of the design journey: research, strategy, design, and implementation. Written for a broad readership spanning design students to working professionals, the book features Airey’s distinct viewpoints and practical recommendations, directing readers on how to develop and oversee impactful, memorable visual identities.\n\nDrawing from his personal background and extensive professional expertise in the field, Airey does more than just share insights gathered from his own accomplished career. He also presents compelling case studies from top design studios, including Frost*collective, Pentagram, Bond, Bielke\u0026amp;Yang, Manual, DutchScot, and many others. These real-world examples demonstrate how effective identity design fundamentals function in daily practice. Through a hands-on methodology and reflective analyses, Identity Designed: The Process delivers the knowledge and tools required to build enduring and distinctive identities. By highlighting the interplay between creative vision and strategic reasoning, Airey steers readers through crafting brand identities that convey powerful narratives, capture interest, and enhance operational effectiveness.\n\nWhether you are a student or educator in search of an up-to-date guide, an experienced designer aiming to sharpen your craft, an enthusiast seeking creative spark, a marketer looking to refine corporate messaging, or a business owner wanting to elevate your brand’s visual presence, Identity Designed: The Process provides exceptional direction to help you make informed creative choices and actively reshape the visual landscape around you.","brand":"Rockport Publishers","offers":[{"title":"Default Title","offer_id":55984664740162,"sku":"655","price":3016.0,"currency_code":"TRY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0942\/5734\/8930\/files\/identity-designed-the-process-sanat-rockport-publishers-david-airey-2213-65-O.jpg?v=1787595328","url":"https:\/\/lumiefilm.com\/products\/identity-designed-the-process","provider":"LUMIE FILM","version":"1.0","type":"link"}