{"product_id":"the-elements-of-brand-design","title":"The Elements of Brand Design","description":"Branding represents a type of alchemy created through form, color, typography, imagery, sound, and movement. How, then, do these specific elements exert their power over the way we perceive businesses and goods? Spanning from Netflix and Instagram to Nike and Deutsche Bank, this publication decodes the design DNA of the most recognizable brands across the globe.\n\nStarting in the late 19th century, symbols and names served to distinguish individual products from one another. Shortly afterward, corporate colors emerged, followed by custom typefaces and distinct \"house styles\" applied across brochures, posters, and packaging. Fast forward a century later, and the digital revolution introduced an entirely fresh wave of media channels, brand touchpoints, and consumer interactions. To navigate these modern playing fields, contemporary designers and brand managers must continually challenge and re-evaluate established principles.\n\nThe projects gathered throughout this book demonstrate that the creation of an outstanding brand and the execution of a successful redesign invariably rely on conceptual uniqueness and visual originality. Authors Jens Müller and Katharina Sussek have organized more than 100 case studies across 17 chapters, with each individual section focusing on a fundamental component of brand identity. In addition, they conducted in-depth interviews with two design powerhouses from Pentagram, Paula Scher and Michael Bierut, who stand as the creative visionaries behind some of the world's most famous brands.\n\nRanging from the creation of logos and the development of pictogram systems to the implementation of sound, moving imagery, and generative AI, this volume delves deeply into the multifaceted output of corporations, institutions, creative agencies, and internal design teams worldwide. While offering a fully engaging reading experience, the book stands as the most comprehensive publication dedicated to contemporary branding today.","brand":"Taschen","offers":[{"title":"Default Title","offer_id":55984681386306,"sku":"3413","price":5130.0,"currency_code":"TRY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0942\/5734\/8930\/files\/the-elements-of-brand-design-moda-grafik-tasarim-taschen-katharina-sussek-14103-34-O.jpg?v=1787595586","url":"https:\/\/lumiefilm.com\/products\/the-elements-of-brand-design","provider":"LUMIE FILM","version":"1.0","type":"link"}