{"product_id":"virgil-abloh-nike-icons","title":"Virgil Abloh: Nike - ICONS","description":"In 2016, sportswear giant Nike joined forces with designer Virgil Abloh to produce The Ten, a collaborative project that reinterpreted ten of the brand's most celebrated sneaker silhouettes. Featuring models such as the Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, the initiative revitalized sneaker culture and created significant reverberations across the fashion and design landscapes. \n\nICONS serves as a detailed record of Virgil Abloh’s creative journey behind this landmark collection. Through development prototypes, original text exchanges between Abloh and Nike's design crew, and curated items drawn directly from Nike’s historical archives, the publication demonstrates how the designer deconstructed and rebuilt each classic model. Drawing influences from Dadaism, architectural principles, and contemporary art methodologies, Abloh utilized typography, zip ties, cut-and-paste methods, and a deconstructive philosophy to transform athletic shoes simultaneously into functional footwear, design objects, and works of art.\n\nFormulated by the London-based design practice Zak Group, the volume presents a visual chronicle of sneaker culture alongside an extensive lexicon that details the figures, concepts, raw materials, and cultural touchpoints integral to the endeavor. Positioned at the intersection of contemporary culture, fashion, and industrial design, this title constitutes an essential reference for understanding the inventive legacy of Virgil Abloh and his transformative input into modern sneaker design.","brand":"Taschen","offers":[{"title":"Default Title","offer_id":55984682697026,"sku":"3461","price":4104.0,"currency_code":"TRY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0942\/5734\/8930\/files\/virgil-abloh-nike-icons-moda-grafik-tasarim-taschen-virgil-abloh-14151-34-O.jpg?v=1787595638","url":"https:\/\/lumiefilm.com\/products\/virgil-abloh-nike-icons","provider":"LUMIE FILM","version":"1.0","type":"link"}