Logo Beginnings

Logo Beginnings

5,130.00TL
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Logo Beginnings
  • Logo Beginnings
  • Logo Beginnings
  • Logo Beginnings
  • Logo Beginnings
Logo Beginnings

Logo Beginnings

5,130.00TL
Vergiler dahildir. Kargo, ödeme sayfasında hesaplanır.
Countless global brands, among them Rolex, BMW, Louis Vuitton, and the New York Yankees, continue to use visual identities that were created over a century ago. Even so, an exhaustive monograph focused strictly on the origins of trademark design had never been produced until now. During the second half of the 19th century, the trademark took over the role of traditional emblems such as family crests, serving businesses as an identifier of ownership and advertising. While early concepts were predominantly figurative, they progressively transformed into the abstract emblems that have become an essential element of modern daily life. Author Jens Müller, who has been dubbed a "logo detective" by Wired magazine, researched historical trademark registers, international corporate archives, and early design periodicals to unearth over 6,000 logos created between 1870 and 1940. This collection tracks the progression of modern trademarks while highlighting forgotten creations alongside the original iterations of renowned emblems. The catalogue is arranged into four core design categories: "Figurative", "Form", "Effect", and "Typographical". Each section is further organized systematically into subcategories based on fundamental design elements such as circles, lines, overlaps, and outlines, offering a fresh perspective on design fundamentals that remain relevant today. Along with its extensive visual catalogue, the volume features an introductory text by Jens Müller regarding the history of trademarks, as well as a reproduction of the first comprehensive study of modern corporate emblems: the 1921 illustrated essay "Wahrzeichen―Warenzeichen" (Symbols―Trademarks) by the influential design pioneer F.H. Ehmcke (1878–1965). The publication also presents ten case studies on prominent brands such as 3M, NBC, Shell, and Olivetti, accompanied by numerous rare images illustrating the fluctuating yet steady developments in international logo design and the dawn of corporate identity. Logo Beginnings functions as a foundational and inspiring graphic design reference, while also serving as a compelling resource for anyone interested in social, cultural, and corporate history alongside the intriguing influence of trademarks. The work also acts as a companion to Logo Modernism, another classic release from TASCHEN.
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